The entrepreneurship training programme in English covers various topics related to entrepreneurship over the course of 12 webinars, of which I will be leading the marketing sessions for 3 days.
Topics:
- Marketing basics, marketing plan – objectives, target groups, competitor analysis, messaging
- corporate identity
- Social media channels and how to utilise them
- An effective website is the foundation of visibility
- Effective email marketing
- Marketing monitoring and measurement tools
- Content creation tools
The training is organised in collaboration with the Central Savo, Kuopio, Mikkeli and Upper Savo employment regions and Valmennusmajakka.
